We Illuminate Opportunity
Our ServicesHow We Work
Listen
We carefully listen to your needs to make sure we accurately capture your desired outcomes.
Develop
We collaborate with you to develop a customized approach. This is key – one size does NOT fit all!
Act
We move forward and take action on your initiative.
Illuminate
We illuminate the opportunity and help you tell the story!
WHAT WE DO
Stakeholder Surveys & Insights
With our extensive research expertise, we craft studies for businesses of all sizes, shedding light on opportunities through tailored methodologies and actionable insights.
Board Assessments
Our assessments provide insights to improve your board's strengths and identify areas for enhancement, valuable for both new and established boards seeking alignment.
Employee Surveys
Empower your business with our thorough employee survey, offering insights to boost workplace satisfaction, engagement, and performance, fostering a positive environment for organizational success.
Public Relations & Communications Consulting
With our expertise in public relations and corporate communications, we support organizations of all sizes in crafting compelling narratives through strategic planning and tactical execution across various channels and communication needs.
Program & Event Assessments
Curious about attendee feedback on your events and looking to enhance your programs or services? Let us craft an assessment to provide valuable insights for ongoing improvement!
Speaking & Moderating
Brian brings decades of experience addressing diverse audiences and facilitating discussions on customer engagement, feedback culture, AI integration in business, and various aspects of the food industry.
Trends & Topics Research
We specialize in studies that reveal stakeholder perspectives on industry trends and key topics, offering insights to navigate the present and future with clarity.
1:1 Advising Sessions
Discover solutions tailored to your needs in a 60-minute consultation with Brian, offering expert guidance on strategic problem-solving, feedback strategies, business opportunities, communication plans, AI training or implementation, or other professional situations, with flexible engagement options and no long-term commitment.

Brian Numainville
Insights Expert. Data Storyteller.
Communications Strategist. Author.
AI Activator.

Brian brings a high level of expertise to MATTER, guiding us on assessments and evaluations, as well as playing an important role in our strategic communications initiatives, resulting in best-of-class outcomes in both areas. No project is too large or too small for Brian, and he tackles each one with the same amount of enthusiasm and determination, with a focus on helping our team understand what really matters. Having collaborated with Brian for many years, I can attest to his skill set and highly recommend working with him!

Brian helps us develop and grow our communications capability, offering expert advice for media relations, content and email marketing, SEO, social media, website best practices, and beyond. In addition, Brian developed and implemented surveys to assist us in accurately measuring success across Tree Trust including program assessments, board surveys, and volunteer feedback. His blend of skills, experience, and understanding of the nonprofit sector’s distinct challenges provide a great deal of value to us in accomplishing our mission.

Over the years, Brian has been instrumental in enhancing our camp through numerous feedback surveys, gathering valuable insights from our camp community and staff. His approachability and promptness in communication, coupled with his expertise in distilling complex information into easily understandable formats, make him an exceptional asset. I wholeheartedly recommend engaging with Brian if you need help listening through survey work!

As a fast-growing restaurant, we need to hear from our employees and customers to do our best work. Brian developed our employee survey and our guest experience survey program. His deep knowledge of how to construct feedback programs is invaluable as we put these programs in place and leverage the results to improve our operations.
BRIGHT THOUGHTS BLOG
AI in Market Research: A Powerful Assistant
Artificial intelligence (AI) in market research proves to be a controversial subject while rapidly becoming part of the everyday workflow for market research professionals. In survey research especially, AI tools can now help draft questionnaires, summarize open-ended...
How to Design Stakeholder Surveys That Deliver Real, Actionable Insights
In today’s data-driven environment, organizations increasingly depend on stakeholder surveys to guide strategic decisions and build stronger relationships. However, a poorly designed survey using bad stakeholder survey questions can lead to misleading,...
Annual Board Assessments: Essential for Strong Governance
Board governance plays a critical role in an organization’s success, ensuring that leadership is aligned with strategic goals and maintains accountability. Annual board assessments, whether for businesses, associations, or nonprofit boards, provide one of the...


