With decades of research experience in both quantitative and qualitative methods, we design studies for large and small organizations, that illuminate opportunity. Whether you need to understand a segment of consumers, listen to your customers or capture feedback from your business partners, we can recommend a methodology, create the measurement tool or survey, execute the study and provide you with the insight you need to move forward!
We help organizations, large and small, tell their story effectively with knowledge gleaned from our extensive experience in public relations and corporate communications. Our services range from strategic communication planning to tactical campaign execution. We can assist with social media engagement, press release creation, media placement, thought leadership pieces, spokesperson roles, and cause marketing campaigns, as well as internal communication needs.
Are you wondering how attendees perceive your events, workshops or meetings, whether virtual or in-person? Do you have a program or service you want to take to the next level? Let us devise an assessment that will give you the information you need to keep improving!
If you need to understand how the trends and key topics in your industry or company are viewed by stakeholders, we devise studies that provide a better understanding of the perceptions of today and how that may translate to the reality of tomorrow. Let us help you see more clearly!
An accomplished consultant and the president of NUMINSIGHTS LLC, as well as a principal with The Feedback Group, Brian partners with organizations throughout the United States to design and execute a wide range of research and feedback programs, as well as advises on public relations and communications efforts. Brian is also the co-author of Feedback Rules!
Previously, Brian spent 18 years at Nash Finch Company, a Fortune 500 food wholesaler and retailer, where he led market research, public relations and corporate philanthropy. At Nash Finch, Brian developed the consumer research program, pioneered the initial implementation of geographic information systems, and launched the company’s first voice of customer program in all corporate-owned stores and many independent locations.
In addition to his research expertise, Brian also leverages his significant background in public relations and corporate communications. Brian, as the senior leader of the public relations function at Nash Finch, served as company spokesperson, wrote press releases and annual reports, and handled media inquiries, among numerous other publicity efforts. Brian designed and executed many impactful cause marketing programs including Feeding Imagination (130,000+ books donated to kids) and Helping Hands in the Community Day (major corporate volunteerism event). Brian also led many community engagement events, such as the Feeding Imagination Games and Books & Bikes, involving athletes, authors, and civic leaders. While Brian served as Board Chair, the NFC Foundation/Nash Finch received the prestigious Jefferson Award from the Minneapolis-St. Paul Business Journal. Throughout his career, Brian has served on many nonprofit boards, as chair of the board or as a director, with missions ranging from local hunger relief to health on an international scale.
Brian has presented, moderated panels, and keynoted at numerous conferences and events for major trade associations including the National Grocers Association (NGA), the Produce Marketing Association (PMA), the New England Produce Council (NEPC), the Food Marketing Institute (FMI), the International Association of Business Communicators (IABC) Minnesota Chapter, and the Minnesota Grocers Association (MGA).
A recipient of the 40 Under Forty Award from the Minneapolis-St. Paul Business Journal, Brian has also been honored with the Alumni of Notable Achievement Award from the University of Minnesota and the WCCO-AM Good Neighbor Award. Brian earned his M.A. in Communication Studies and his B.A. summa cum laude in Communication Studies from the University of Minnesota. He also holds Insights Professional Certification (IPC) from the Insights Association.
As any savvy marketer knows, leveraging customer insights to drive marketing strategies is a key component of business success. I’ve spoken with some marketers who worry about drowning in data, but the truth is, you need to gather enough insights to get a comprehensive understanding of your customers.
Whether you are trying to sell investors on a new idea for your company, providing a synopsis of a business plan, or encapsulating the entire report of a customer study down to the key findings, crafting an executive summary is a requisite skill for success. In this article, we’ll explore how you can save your reader time by creating an effective executive summary.
