About US

At NUMINSIGHTS LLC, we don’t just collect data—we translate it into action. In a landscape where research firms often excel at gathering information but fall short on meaning, and where storytellers craft narratives without the evidence to support them, we bring both sides together. It’s this dual capability—insight-driven analysis paired with strategic storytelling—that sets us apart.

Our mission is clear: uncover the insights hidden beneath the surface and transform them into narratives that resonate. By aligning rigorous research with compelling communication, we help you not only inform but influence—building trust, driving engagement, and inspiring decisions that matter.

We’ve partnered with clients across a diverse array of industries, giving us a broad perspective and the agility to adapt our approach to your unique context. Whether navigating retail trends, stakeholder sentiment, or evolving consumer behavior, we tailor our methods to meet the moment—and the market.

At our core, we are committed to clarity, grounded in truth, and driven by a passion for progress. We don’t just deliver findings; we help you see the way forward. From shaping strategy to sparking innovation, we provide the insight infrastructure that empowers bold moves.

Let’s craft your story—anchored in evidence, amplified by purpose, and designed to connect.

About Brian Numainville

About Brian Numainville

An accomplished consultant, Brian serves as president of NUMINSIGHTS LLC and as a principal at The Feedback Group, partnering with organizations throughout the United States to design and execute a wide range of research and feedback programs, as well as providing expert advice on public relations and communications initiatives. Brian co-authored the book Feedback Rules! 

Previously, Brian spent 18 years at Nash Finch Company, a Fortune 500 food distributor and retailer, where he led market research, public relations, and corporate philanthropy. At Nash Finch, Brian developed the consumer research program, pioneered the initial implementation of geographic information systems (GIS), and launched the company’s first voice of customer program in all corporate-owned stores and many independent locations.

His background in public relations at Nash Finch involved acting as the spokesperson, crafting press releases, and managing media relations. Brian’s impactful cause marketing campaigns include Feeding Imagination, which donated over 130,000 books to children, and launching Helping Hands in the Community Day, a significant volunteerism event. His leadership in community engagement and corporate volunteerism has been recognized with awards such as the Jefferson Award for The NFC Foundation/Nash Finch’s contributions to the community. Brian’s contribution to the community extends beyond corporate settings to nonprofit boards, where he has held board leadership positions for organizations engaging in local hunger relief and international efforts. 

An acclaimed speaker, Brian shares research and insights at many conferences, and contributes to online forums like RetailWire, while also appearing in publications like Fortune and Yahoo Finance, along with many food industry publications. Honored with the 40 Under Forty Award, the Alumni of Notable Achievement Award from the University of Minnesota, and the WCCO-AM Good Neighbor Award, Brian’s academic credentials include an M.A. and a B.A. summa cum laude in Communication Studies from the University of Minnesota, alongside an Insights Professional Certification (IPC) from the Insights Association.