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About US

We stand at the intersection of rigorous research and compelling storytelling. In a landscape where research companies often excel in data collection but falter in interpretation, and public relations firms craft engaging narratives but may lack the bedrock of solid evidence, NUMINSIGHTS LLC distinguishes itself by excelling in both domains. 

Our philosophy is simple yet profound: to not only uncover the insights hidden within data but to also empower our clients to utilize these findings in crafting stories that resonate with their audiences. This dual focus ensures that our clients’ communications are both grounded in reliable facts and conveyed in an engaging manner that captures attention and drives action.

Our expertise has been sought by a diverse portfolio of clients. This breadth of experience results in a versatile skill set and deep understanding of various industries, enabling us to tailor our approach to meet the unique needs and challenges of each sector.

We pride ourselves on our commitment to excellence, our passion for uncovering and sharing truths, and our unwavering support for our clients as they navigate the complexities of their respective fields. We don’t just deliver data; we illuminate the path forward with insights that inform strategies, inspire innovation, and influence audiences.

Let’s tell your story together, with the precision of research and the power of narrative.

Let's Work Together

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About Brian Numainville

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About Brian Numainville

An accomplished consultant, Brian serves as president of NUMINSIGHTS LLC and as a principal at The Feedback Group, partnering with organizations throughout the United States to design and execute a wide range of research and feedback programs, as well as providing expert advice on public relations and communications initiatives. Brian co-authored the book Feedback Rules! 

Previously, Brian spent 18 years at Nash Finch Company, a Fortune 500 food distributor and retailer, where he led market research, public relations, and corporate philanthropy. At Nash Finch, Brian developed the consumer research program, pioneered the initial implementation of geographic information systems (GIS), and launched the company’s first voice of customer program in all corporate-owned stores and many independent locations.

His background in public relations at Nash Finch involved acting as the spokesperson, crafting press releases, and managing media relations. Brian’s impactful cause marketing campaigns include Feeding Imagination, which donated over 130,000 books to children, and launching Helping Hands in the Community Day, a significant volunteerism event. His leadership in community engagement and corporate volunteerism has been recognized with awards such as the Jefferson Award for The NFC Foundation/Nash Finch’s contributions to the community. Brian’s contribution to the community extends beyond corporate settings to nonprofit boards, where he has held board leadership positions for organizations engaging in local hunger relief and international efforts. 

An acclaimed speaker, Brian shares research and insights at many conferences, and contributes to online forums like RetailWire, while also appearing in publications like Fortune and Yahoo Finance, along with many food industry publications. Honored with the 40 Under Forty Award, the Alumni of Notable Achievement Award from the University of Minnesota, and the WCCO-AM Good Neighbor Award, Brian’s academic credentials include an M.A. and a B.A. summa cum laude in Communication Studies from the University of Minnesota, alongside an Insights Professional Certification (IPC) from the Insights Association.

Clients we've worked with

Clients we've worked with