As any savvy marketer knows, leveraging customer insights to drive marketing strategies is a key component of business success. I’ve spoken with some marketers who worry about drowning in data, but the truth is, you need to gather enough insights to get a comprehensive understanding of your customers.
Whether you are trying to sell investors on a new idea for your company, providing a synopsis of a business plan, or encapsulating the entire report of a customer study down to the key findings, crafting an executive summary is a requisite skill for success. In this article, we’ll explore how you can save your reader time by creating an effective executive summary.
As any event planner knows, asking survey questions for events you hold offers a great way to measure success and collect valuable input from your attendees. I’ve had some event planners express concern about asking too many questions, but the truth is that you need to ask enough questions to get the full picture—if you ask too few, your findings won’t be as useful. At the same time, ask too many questions and your response rate will plummet. The key to making your survey as useful as possible centers on asking the both the right questions and the right number of questions. Done correctly, a survey can help you improve future events, and serves as an essential tool to provide your organization with valuable feedback. Here are some top tips for creating post-event surveys so you end up with good data for future event planning and actionable insights!
Nonprofit surveys are an important tool for measuring and improving the effectiveness of a nonprofit or NGO. But what are they? Why do you need one? How do you conduct one? As someone who has spent nearly 30 years conducting surveys to glean important insights, I’ll answer these questions and help you understand many ways that nonprofit surveys can help your organization listen and learn from your constituents.