As any savvy marketer knows, leveraging customer insights to drive marketing strategies is a key component of business success. I’ve spoken with some marketers who worry about drowning in data, but the truth is, you need to gather enough insights to get a...
Whether you are trying to sell investors on a new idea for your company, providing a synopsis of a business plan, or encapsulating the entire report of a customer study down to the key findings, crafting an executive summary is a requisite skill for success. In this...
As any event planner knows, asking survey questions for events you hold offers a great way to measure success and collect valuable input from your attendees. I've had some event planners express concern about asking too many questions, but the truth is that you need...
Nonprofit surveys are an important tool for measuring and improving the effectiveness of a nonprofit or NGO. But what are they? Why do you need one? How do you conduct one? As someone who has spent 30 years conducting surveys to glean important insights, I'll answer...
Webinars and other forms of "virtual" events existed before the pandemic, but this past year clearly brought virtual events, virtual conferences, and virtual meetings to the forefront. The days of the "one-way webinar" forever changed in 2020 with more focus on video,...
Listening to customers is a critical component of providing value, improving your products or services, and keeping your business healthy. It’s also an essential step on the path to growth, so any company or organization, regardless of its size or stage, should...