We Illuminate Opportunity

Our Services

How We Work


We carefully listen to your needs to make sure we accurately capture your desired outcomes. 


We collaborate with you to develop a customized approach. This is key – one size does NOT fit all!


We move forward and take action on your initiative.


We illuminate the opportunity and help you tell the story!


Stakeholder Surveys & Insights

With our extensive research expertise, we craft studies for businesses of all sizes, shedding light on opportunities through tailored methodologies and actionable insights.

Board Assessments

Our assessments provide insights to improve your board's strengths and identify areas for enhancement, valuable for both new and established boards seeking alignment.

Employee Surveys

Empower your business with our thorough employee survey, offering insights to boost workplace satisfaction, engagement, and performance, fostering a positive environment for organizational success.


Public Relations & Communications Consulting

With our expertise in public relations and corporate communications, we support organizations of all sizes in crafting compelling narratives through strategic planning and tactical execution across various channels and communication needs.

Program & Event Assessments

Curious about attendee feedback on your events and looking to enhance your programs or services? Let us craft an assessment to provide valuable insights for ongoing improvement!


Speaking & Moderating

Brian brings decades of experience addressing diverse audiences and facilitating discussions on customer engagement, feedback culture, AI integration in business, and various aspects of the food industry.


Trends & Topics Research

We specialize in studies that reveal stakeholder perspectives on industry trends and key topics, offering insights to navigate the present and future with clarity.

1:1 Advising Sessions

Discover transformative solutions tailored to your needs in a 60-minute consultation with Brian, offering expert guidance on strategic problem-solving, feedback strategies, business opportunities, communication plans, or professional situations, with flexible engagement options and no long-term commitments required.

Brian Numainville

Insights Expert. Data Storyteller.
Communications Strategist. Author.

Customer Feedback

Brian brings a high level of expertise to MATTER, guiding us on assessments and evaluations, as well as playing an important role in our strategic communications initiatives, resulting in best-of-class outcomes in both areas. No project is too large or too small for Brian, and he tackles each one with the same amount of enthusiasm and determination, with a focus on helping our team understand what really matters. Having collaborated with Brian for many years, I can attest to his skill set and highly recommend working with him!

Quenton Marty

President, MATTER

Brian helps us develop and grow our communications capability, offering expert advice for media relations, content and email marketing, SEO, social media, website best practices, and beyond. In addition, Brian developed and implemented surveys to assist us in accurately measuring success across Tree Trust including program assessments, board surveys, and volunteer feedback. His blend of skills, experience, and understanding of the nonprofit sector’s distinct challenges provide a great deal of value to us in accomplishing our mission.

Jared Smith

CEO and Executive Director, Tree Trust

Over the years, Brian has been instrumental in enhancing our camp through numerous feedback surveys, gathering valuable insights from our camp community and staff. His approachability and promptness in communication, coupled with his expertise in distilling complex information into easily understandable formats, make him an exceptional asset. I wholeheartedly recommend engaging with Brian if you need help listening through survey work!

Rod Quanbeck

Executive Director, Ingham Okoboji Camps

As a fast-growing restaurant, we need to hear from our employees and customers to do our best work. Brian developed our employee survey and is working with us to create our guest experience survey program. His deep knowledge of how to construct feedback programs is invaluable as we put these programs in place and leverage the results to improve our operations.

Victor Salamone

Owner, Kitchen & Rail


Virtual Events: 5 “Must Ask” Survey Questions

Virtual Events: 5 “Must Ask” Survey Questions

Webinars and other forms of "virtual" events existed before the pandemic, but this past year clearly brought virtual events, virtual conferences, and virtual meetings to the forefront. The days of the "one-way webinar" forever changed in 2020 with more focus on video,...

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Listening To Customers: 4 Tips To Listen Better!

Listening To Customers: 4 Tips To Listen Better!

Listening to customers is a critical component of providing value, improving your products or services, and keeping your business healthy. It’s also an essential step on the path to growth, so any company or organization, regardless of its size or stage, should...

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